Pictured: Village of Tony’s birthplace, in the northern mountains of Portugal
WHERE STRATEGY MEETS LEGACY.
Leveraging a storied career of scaling billion-dollar ventures and leading global transformations, Tony Gonçalves founded The Evrose Group serving as a partner to leaders and companies building through growth, change, and culture.
At the heart of Evrose Group’s mission is a commitment to bridging Portugal’s burgeoning technology, media, and arts sectors with opportunities in the U.S. market and working with leaders globally navigating growth and change.
Coach
Work with founders, executives, and creatives at moments of scale, transition, or reinvention.
Our narrative-driven program, Story Forward, helps you write your future headline, then uses it to drive the clarity and momentum needed to get there.
Advise
Support companies and executives at the intersection of media, technology, and culture with growth strategy, positioning, organizational transformation, and cross-border expansion.
Produce
Event and projects that bridge continents and place Portuguese talent on global stages. Work focuses on vision, opportunity identification, and convening the right partners to elevate creators, institutions, and ideas beyond borders.
strategy and execution at the highest level
Tony Gonçalves has spent his career at the center of the media and entertainment industry's most significant generational shifts. From managing $20B revenue portfolios at WarnerMedia and AT&T to pioneering the launch of HBO Max, Tony is recognized for turning complex ambiguity into market-defining results.
Through The Evrose Group, he now serves as a strategic partner to leaders navigating the intersection of global business and cultural impact. By bridging the gap between U.S. capital and Portugal’s burgeoning tech and media sectors, Tony offers a rare vantage point: the high-level perspective of a global CEO combined with the active, "boots-on-the-ground" capability of an executive producer.
The Billion-Dollar Track Record
Launched, scaled, and exited global media businesses at category-defining scale.
Led the launch of HBO Max, marking a fundamental shift from linear
television to direct-to-consumer distribution for one of the industry’s
most iconic brands.
Oversaw the scaling of two unicorns: Crunchyroll, the leading global anime platform, and Hello Sunshine, Reese Witherspoon’s media company.
Portugal on a Global Stage
Brought Tribeca Festival Lisboa to Portugal, connecting one of New York’s most influential cultural institutions with Portugal’s creative community and creating a global stage for Portuguese talent and culture.
Aligned Tribeca, City of Lisbon and leading streamer / broadcaster positioning Portugal as a place where global culture shows up and takes root.
Building From Scratch
Built The Heart & Hustle of Portugal as a storytelling platform for Portuguese culture. The podcast features founders, artists, executives, and creatives carrying Portuguese culture, ambition, and identity onto global stages.
Released 50 episodes in year one. reaching nearly one million downloads and consistently ranking in the top 100. Produced as Expresso’s first English-language podcast, it extends the publication’s reach to a global audience.
STRATEGY AND EXECUTION AT THE HIGHEST LEVEL
Tony Gonçalves has spent his career at the center of the media and entertainment industry's most significant generational shifts. From managing $20B revenue portfolios at WarnerMedia and AT&T to pioneering the launch of HBO Max, Tony is recognized for turning complex ambiguity into market-defining results.
Through The Evrose Group, he now serves as a strategic partner to leaders navigating the intersection of global business and cultural impact. By bridging the gap between U.S. capital and Portugal’s burgeoning tech and media sectors, Tony offers a rare vantage point: the high-level perspective of a global CEO combined with the active, "boots-on-the-ground" capability of an executive producer.
The Billion-Dollar Track Record
Launched, scaled, and exited global media businesses at category-defining scale.
Led the launch of HBO Max, marking a fundamental shift from linear
television to direct-to-consumer distribution for one of the industry’s
most iconic brands.
Oversaw the scaling of two unicorns: Crunchyroll, the leading global anime platform, and Hello Sunshine, Reese Witherspoon’s media company.
Portugal on a Global Stage
Brought Tribeca Festival Lisboa to Portugal, connecting one of New York’s most influential cultural institutions with Portugal’s creative community and creating a global stage for Portuguese talent and culture.
Aligned Tribeca, City of Lisbon and leading streamer / broadcaster positioning Portugal as a place where global culture shows up and takes root.
Building From Scratch
Built The Heart & Hustle of Portugal as a storytelling platform for Portuguese culture. The podcast features founders, artists, executives, and creatives carrying Portuguese culture, ambition, and identity onto global stages.
Released 50 episodes in year one. reaching nearly one million downloads and consistently ranking in the top 100. Produced as Expresso’s first English-language podcast, it extends the publication’s reach to a global audience.
THE VALUE WE BRING
Tony holds the importance of communication and building a compelling narrative as fundamental to how he operates as a leader. I have seen few that can work the important balance of combining facts that drive business direction and priorities, with the framing that mobilizes and inspires teams to coordinated action.
JOHN STANKEY
CEO, AT&T
I’ve watched Tony at multiple stages of his career and worked closely with him. He gets to the heart of an issue quickly and understands that a credible future requires a clear story to execute against. As an investor, the ability to extract that clarity from founders and leaders is critical. Tony has it. I’ve seen it.
PETER CHERNIN
FOUNDER, CHAIRMAN AND CEO THE CHERNIN GROUP
FORMER PRESIDENT / COO NEWS CORP
One of the most effective leader-developers I’ve worked for, Tony has a rare ability to stretch people beyond their comfort zones while building real capability. He sets a clear vision, holds high standards for execution, and models the behaviors he expects. The bar was high and meeting it accelerated my growth as a leader more than any other role in my career.
JENNIFER MIRGOROD - EXECUTIVE & LEADERSHIP COACH
MEDIA HIGHLIGHTS
FORBES PT
Content first or distribution first? The dilemma that will arise with the Netflix\Warner Bros. merger.
FORBES PT
Content first or distribution first? The dilemma that will arise with the Netflix/Warner Bros. merger.
FORBES PT
Content first or distribution first? The dilemma that will arise with the Netflix/Warner Bros. merger.
LET'S
CONNECT
or email us at info@evrosegroup.com