A two-month sprint to help leaders write their future headline and do the work to make it true.
Narratives create a clear strategy for people.
Without a clear story to guide priorities, behavior becomes reactive and momentum stalls. High performers succeed because their intent is driven by a clear narrative that compounds into outcomes.
Up to 40%
Increase in execution when goals are written down
Dominican University of California
Across 94 Studies
It’s shown that written planning consistently outperformed intention alone.
Meta-analysis published in Psychological Bulletin
2
Month Sprint
4
Sessions
60–90
Minute Sessions
Across four sessions participants extract a clear, written future state and use it to guide decisions, behavior, and execution through a Press Release written in third person.
Anchored on Three Core Disciplines
Optimization = Direction
Optimization creates direction. Once we define what we are optimizing for, the noise disappears.
Ownership = Personal Capitalism
Personal Capitalism is the coexistence of ego and humility coexisting. Humility keeps us learning. Ego gives us the confidence to own our path.
Personal IP = Differentiation
Each of us has intellectual capital that is uniquely ours. This is our personal IP.
When we understand our superpower, the way we work and show up becomes unmistakably our own.
.jpg)
The Press Release Exercise
Participants write a three-year future press release.
It describes who they have become, what their organization became known for, how success was achieved, and what changed along the way.
The Press Release becomes a working artifact used to guide real decisions.
Developed and led by Tony Goncalves
Tony brings over 30 years of leadership experience across DIRECTV, AT&T, and WarnerMedia, as well as venture-backed startups.
He has guided global organizations through transformation, integration, restructuring, and growth at the highest levels.
This program reflects lessons learned leading large organizations and team memebers through transformation and reinvention. As well, his philosophy of enabling career defining moments for his team members.
Who This Is For
Individuals whose scope has expanded faster than their operating model, making decisions harder and alignment weaker.
Creators ready to move beyond a single medium and turn vision into a durable platform.
Founders entering a scale phase where intuition alone no longer carries the organization.
LET'S
CONNECT
or email us at info@evrosegroup.com